Dashboard
Last 30 days · Ibadan & environs
Emails sent
248k
+18% vs last month
Open rate
31.4%
+3.1pp vs last month
Click rate
8.7%
+1.4pp vs last month
Revenue driven
₦2.1M
+24% vs last month
⚠
High bounce rate on Win-back Email 3 2.4% bounce rate — above 2% threshold. Review list quality for lapsed_21d segment.
◆
Faaji Friday send scheduled Tomorrow at 6:00 PM WAT — 98,200 subscribers in queue.
✓
Welcome series performing above benchmark Email 1 open rate: 54.2% — up 8pp this month.
Active campaigns
Sorted by open rate · last 30 days
Campaign Sent Open Click Status
Welcome Email 1
welcome-series
 12,840 54.2% 22.1% ● live
Order Confirmation
transactional
 38,200 48.7% 31.4% ● live
Faaji Friday
newsletter
 98,100 34.1% 9.8% ● live
Monthly Digest
newsletter
 86,400 28.3% 6.2% ● live
Win-back Email 1
reorder
 4,210 22.4% 7.1% ⟳ auto
Win-back Email 3
reorder
 1,890 14.2% 3.8% ⚠ review
Referral Blitz
promo
 62,000 25.6% 11.3% ◻ draft
Open rate by type
Transactional
48.7%
Welcome
54.2%
Promo
29.4%
Newsletter
31.2%
Win-back
18.3%
Health signals
Unsub rate
0.18%
Below 0.5% target
Bounce rate
1.4%
Watch win-back 3
Complaints
0.04%
Well under limit
Deliverability
98.6%
Excellent
Email funnel — all campaigns
Avg across last 30 days
Sent
248,400
Delivered
244,923
Opened
76,921
Clicked
21,311
Upcoming sends
Tomorrow 6pm
Faaji Friday reminder
98,200 subscribers · newsletter
ready
Aug 1, 9am
Monthly Digest — August
86,400 subscribers · newsletter
draft
Aug 3, 12pm
Referral Blitz — August
62,000 subscribers · promo
building
Ongoing
Welcome series (automated)
~420 new users / week · 4 emails
live
Ongoing
Win-back series (automated)
Day 7, 14, 21 triggers · 3 emails
⟳ auto
All campaigns
16 campaigns · 5 types
Campaign name Type Sent Open rate CTR Unsub Status
New campaign
Sends via Resend API
Campaign details
Email content
Audience
Estimated recipients 98,200
Suppressed 1,840
Final send count 96,360
Send settings
Email templates
16 React Email templates · all use @react-email/components
👋
WelcomeEmail1.tsx
First touch. Promo code + app download CTA. Fires on signup.
🚀
WelcomeEmail2.tsx
First ride nudge. Competitive table. Day 2 trigger.
🍔
WelcomeEmail3.tsx
Discover Eats. Featured restaurants. Day 5 trigger.
💰
WelcomeEmail4.tsx
Refer & Earn intro. Referral code display. Day 10.
✅
OrderConfirmation.tsx
Order summary table, delivery address, ETA, tracking link.
🛵
OrderEnRoute.tsx
Rider name + rating, ETA, live tracking CTA.
⭐
RatingRequest.tsx
Star rating row. 30 min post-delivery trigger.
🔁
WinBack1.tsx
₦200 off. 7 day inactivity trigger. Service-matched CTA.
🔂
WinBack2.tsx
New restaurant cards. 14 day trigger.
⏰
WinBack3.tsx
Last chance. ₦500 off. Urgency-first layout. 21 day trigger.
📰
MonthlyDigest.tsx
Stat highlights + 3–4 news stories. 1st of month.
🎉
FaajiFriday.tsx
Short & punchy. ₦200 off. Thursday 6pm send.
📣
Announcement.tsx
City launch / feature reveal. Ad hoc send.
🎊
HolidayPromo.tsx
Holiday specials with promo code. Seasonal send.
🤝
ReferralBlitz.tsx
Monthly referral push. Progress + earnings shown.
🏅
Milestone.tsx
5th order, 10th ride, 1-year anniversary triggers.
New Template
Block-based email builder
Blocks
Preview
Properties
Blocks (0)
Email flows
5 automated sequences · all live
Welcome series
Trigger: user.registered · 4 emails over 10 days
● live
📧 Email 1
Immediately
→
🕐 Wait 2 days
if no ride
→
📧 Email 2
First ride nudge
→
🕐 Wait 3 days
if no eats
→
📧 Email 3
Discover Eats
→
🕐 Wait 5 days
→
📧 Email 4
Refer & Earn
Enrolled this month: 1,840 Completed: 62% Converted to 1st order: 38%
Order transactional flow
Trigger: order.created → order.picked_up → order.delivered (+30min)
● live
⚡ order.created
Immediate
→
📧 Confirmation
< 2 seconds
→
⚡ order.picked_up
→
📧 On its way
Rider info + ETA
→
⚡ order.delivered
+30 min delay
→
📧 Rate experience
Star rating
Sent this month: 38,200 Rating completion: 41%
Win-back / reorder flow
Trigger: daily cron · checks daysSinceLastActivity
⟳ auto
🕐 Day 7 inactive
Cron check
→
📧 Win-back 1
₦200 off
→
🕐 Day 14 inactive
→
📧 Win-back 2
New restaurants
→
🕐 Day 21 inactive
→
📧 Win-back 3
Last chance ₦500
Send schedule
Thu 6pm
Faaji Friday reminder
Every Thursday · 98,200 subscribers · newsletter
weekly
Aug 1, 9am
Monthly Digest — August
86,400 subscribers · newsletter · draft in progress
draft
Aug 3, 12pm
Referral Blitz — August push
62,000 subscribers · promo
building
Ongoing
Welcome series (automated)
~60 new users/day · 4 emails over 10 days
● live
Ongoing
Order transactional flow
Fires on every order · 3 emails per order
● live
Ongoing
Win-back series
Daily cron · Day 7 / 14 / 21 triggers
⟳ auto
Ongoing
Milestone emails
5th order · 10th ride · 1-year anniversary
⟳ auto
TBD
Eid special promo
Seasonal · all_active · pending approval
planned
Analytics
Resend webhook data · last 30 days
Total sent
248k
30-day window
Avg open rate
31.4%
+3.1pp MoM
Avg CTR
8.7%
+1.4pp MoM
Revenue attr.
₦2.1M
+24% MoM
Top campaigns by open rate
Welcome 1
54.2%
Order confirm
48.7%
On its way
44.1%
Milestone
38.4%
Faaji Friday
34.1%
Referral Blitz
25.6%
Win-back 1
22.4%
Win-back 3
14.2%
Resend webhook events (30d)
email.sent
248k
email.delivered
244k
email.opened
77k
email.clicked
21k
email.bounced
3,477
email.complained
99
Subscribers
104,200 active · 1,840 suppressed
Total subscribers
104.2k
+1,840 this month
Active (30d)
98,200
94.2% of list
Lapsed (21d+)
1,890
Win-back active
Suppressed
1,840
Unsubs + bounces
Subscriber breakdown by segment
rides_users
88,200
ibadan
98,200
eats_users
62,400
referrers
11,200
new_users
1,840
Segments
Segment IDDescriptionCountLast used
all_activeSubscribed + activity in last 30 days104,200Today
ibadanCity: Ibadan and environs98,200Today
rides_usersAt least 1 completed ride88,2003 days ago
eats_usersAt least 1 Eats order placed62,4005 days ago
referrersMade ≥1 successful referral11,20012 days ago
new_usersRegistered in last 14 days1,840Today
lapsed_7dNo activity in 7–13 days4,210Today
lapsed_14dNo activity in 14–20 days2,870Today
lapsed_21dNo activity 21+ days1,890Today
delivery_usersUsed delivery service ≥1 time34,1008 days ago
milestone_5_ordersExactly 5 lifetime orders8,2002 days ago
anniversary_1yrAccount age 365 days ±23,400Today
Settings
Database connections & configuration
Active Environment
Dev Database
Development / Staging
Sendly DB (read-only)
Email Service DB (read-write)
Production Database
Live / Production
Sendly DB (read-only)
Email Service DB (read-write)