The Sendly Blog

Tips, tutorials, and stories from the African email marketing frontlines.

Case Study

How Mama Put Restaurant Grew Orders 40% with Email

A single restaurant in West Africa used Sendly to build a loyal customer base and drive repeat orders through weekly email campaigns.

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Aisha IbrahimMar 25, 2026
Email Marketing

5 Email Templates Every African Business Needs

From welcome series to win-back campaigns, these five templates cover the essentials for any SME starting with email marketing.

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Tunde AdeyemiMar 22, 2026
Growth Tips

Why Your Business Should Stop Using WhatsApp Broadcast

WhatsApp broadcasts feel personal, but they don't scale. Here's why email + WhatsApp together is the winning combination.

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David OkonkwoMar 18, 2026
Product Update

Announcing: WhatsApp + SMS Integration

Your emails can now automatically fall back to WhatsApp and SMS. Multi-channel marketing from one dashboard, one platform.

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Sendly TeamMar 15, 2026
Email Marketing

A Beginner's Guide to Email Segmentation

Sending the same email to everyone is leaving money on the table. Learn how to segment your audience for 3x better results.

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Tunde AdeyemiMar 10, 2026
Growth Tips

How to Write Subject Lines That Get Opened

Your subject line determines if your email gets read or deleted. These 7 proven formulas work especially well for African audiences.

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Aisha IbrahimMar 5, 2026

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